This Weekend Only! May 9 – 12, 2013. Earn double Pure Privilege points on all of your Aveda product purchases at IBW. Not a member of the Pure Privilege program? Click here to learn more.

Two NEW AVEDA “Be Curly” products have been added to the beloved Be Curly line of hair products and are now available for purchase at The Institute of Beauty and Wellness. Perfect your curls and forget about frizz. The complete curl perfecting system dramatically reduces frizz and defines curl up to 57% and includes shampoo,  Continue Reading »

Pure Privilege Members: BONUS POINTS on purchases made May 14 – June 22. Purchase ANY three Aveda Products, earn 300 Pure Privilege Bonus Points. *offer excludes travel sizes with the exception of Hand Relief and Foot Relief. Are you not getting rewarded for your Aveda purchases? Sign up in stores! Pay a one-time fee of $10  Continue Reading »

Are you a new fierce redhead? A recent chic brunette or a blonde beauty? Your hair color is stunning…let’s keep it that way! No one likes watching his or her hair lose its fresh color and that’s why we love Aveda’s Color Conserve Daily Color Protect that helps preserve hair color for up to 6  Continue Reading »