We’re cruisin’ in style in the new Aveda IBW Mobile! Look for us at all of your favorite Milwaukee hot spots this spring and summer. Stop by and say “HI” when you see us out or better yet, snap a photo of yourself by the car and receive $20 off your next service at IBW  Continue Reading »

Help us support breast cancer research by attending IBW’s REVEAL Benefit Fashion Show! The show will take place on Wednesday, October 24th from 6-9 pm at MOCT (pronounced “Most”) located at 240 E. Pittsburgh Avenue in Milwaukee. Enjoy the seasons hottest hair and makeup trends along with fashion from Milwaukee’s local boutiques and designers. Tickets  Continue Reading »

Everyone has some level of stress in their lives, it’s how one chooses to deal with it that makes the difference. With the launch of stress-fix™ from Aveda, IBW is pleased to offer a solution to guests with new services and at home product care. NEW SERVICES Our stress-fix™ manicure Clinically proven to reduce feeling of stress,  Continue Reading »

At The Institute of Beauty and Wellness, An Aveda Training Facility, we believe beauty is more than skin deep and strive to create the leading entrepreneurs in hair, skin, nails, makeup and massage therapy with our comprehensive education program. Join us at our upcoming open house to learn how you can start your career with  Continue Reading »

Remember walking out of the salon absolutely loving your new hair color?  Remember when that feeling diminished ina few weeks as the color faded?  No one likes watching their hair lose its fresh color and that’s why we love Aveda’s Color Conserve Daily Color Protect that helps preserve hair color for up to 6 weeks!  Continue Reading »