Two NEW AVEDA “Be Curly” products have been added to the beloved Be Curly line of hair products and are now available for purchase at The Institute of Beauty and Wellness. Perfect your curls and forget about frizz. The complete curl perfecting system dramatically reduces frizz and defines curl up to 57% and includes shampoo,  Continue Reading »

Visit us at The Institute of Beauty and Wellness on Wednesday, December 5th from 5-8pm for our Holiday Open House! Enjoy light refreshments, tour the IBW beauty school facility, shop the Aveda holiday gift sets and enjoy  one complimentary 45-minute service. Call now to reserve your service! 414.227.2889

The Institute of Beauty and Wellness has something for everyone’s gift list this holiday season. Aveda continues their long term partnership with paper-making communities in Nepal to bring you beautifully packaged, limited-edition holiday gift sets. Each box includes the sustainably harvested, handcrafted Nepali paper. You can pre-order the following gift sets by calling guest services  Continue Reading »

To Reserve Now —> http://www.institutebw.com/services/Appointments.aspx “Cut it Out” (www.cutitout.org) is a program that builds awareness of domestic abuse and trains salon professionals to recognize warning signs and safely refer clients to local resources. On Tuesday, November 13, we will be joining over 20 local salons to raise awareness of this organization and to also raise  Continue Reading »